![THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY: THE MEDIATION EFFECT OF BRAND-VALUE CONSCIOUSNESS TOWARDS ADIDAS BRAND IN INDONESIA | Semantic Scholar THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY: THE MEDIATION EFFECT OF BRAND-VALUE CONSCIOUSNESS TOWARDS ADIDAS BRAND IN INDONESIA | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/fed45d474dc242dc235e3fc138393063fcff3090/5-Figure1-1.png)
THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY: THE MEDIATION EFFECT OF BRAND-VALUE CONSCIOUSNESS TOWARDS ADIDAS BRAND IN INDONESIA | Semantic Scholar
![Forbes on X: "Adidas' brand value in 2015 is $6.2 billion: https://t.co/HWBcNcoEM8 https://t.co/3k5YBULvHM" / X Forbes on X: "Adidas' brand value in 2015 is $6.2 billion: https://t.co/HWBcNcoEM8 https://t.co/3k5YBULvHM" / X](https://pbs.twimg.com/media/CR89wQiWIAANWx9.jpg)
Forbes on X: "Adidas' brand value in 2015 is $6.2 billion: https://t.co/HWBcNcoEM8 https://t.co/3k5YBULvHM" / X
![THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY: THE MEDIATION EFFECT OF BRAND-VALUE CONSCIOUSNESS TOWARDS ADIDAS BRAND IN INDONESIA | Semantic Scholar THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY: THE MEDIATION EFFECT OF BRAND-VALUE CONSCIOUSNESS TOWARDS ADIDAS BRAND IN INDONESIA | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/fed45d474dc242dc235e3fc138393063fcff3090/7-Table5-1.png)